“Will the people in the cheaper seats clap your hands? All the rest of you, if you'll just rattle your jewellery” John Lennon

About in-vogue

Jim is a qualified accountant and first became involved in the jewellery trade some 30 years ago when several of his audit clients were jewellery manufacturers based in Birmingham’s jewellery quarter. Having worked in a variety of industries as Company Accountant and Financial Director, Jim decided to launch his own business. After months of searching for the right location, meeting potential suppliers and selecting the best pieces the in-vogue shop was opened in  February 2007.

The shop aims to provide top quality jewellery at an affordable price

Jim sources most of the pieces of jewellery, looking for specialist designers who work in silver and gemstone.

The aim is to keep the business independent and family based to provide an individual service and experience for our customers.  Jim is often assisted by members of his extended family and on certain days even the family dog, Reg helps out.